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Category: Marketing

If you remain confused about what a marketing manager does, don’t be!  This post is a brief overview of this growing professional role. A marketing project manager is a point person for the development of marketing projects and campaigns, overseeing teams and planning form implementation to delivery. It’s a supervisory, directive role that can also […]

You probably won’t be surprised to learn that marketing agencies are responsible for creating and implementing their clients’ marketing plans.  But what does that entail, exactly?  And how does it get done? From a high-level perspective, marketing agencies can be involved in some of the most fundamental strategic decisions that a business makes: what to […]