In 2008, Software Advice found that only 12% of CRM software was based in the cloud. A decade later, more than 90% of CRMs are in the cloud.
What caused such a dramatic change?
The biggest driver has been the mass adoption of smart phones. If you’re running a business or you’re out selling for a business and interacting with customers, you want your up-to-date CRM customer and sales data immediately accessible in your phone.
CRM, even more than most business software, benefits its users by being accessible on the go.
The other drivers of the move to the cloud include predictable subscription billing, not having to manage in-house servers, getting immediate access to software updates and an increased level of comfort and familiarity with the security of accessing data in the cloud.