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Every successful realtor knows that taking care of customers and building lasting relationships is the key to enduring success.

In fact, the National Association of Realtors recently reported that, on average, 42% of new buyers at a real estate agency will come from referrals.

But a major real estate industry report revealed that only 18% of agents touch base with past clients each month. Why is this number so low? — on an activity that can drive so much business value?

Because it’s hard to manually keep track of the details of customer relationships—especially as you grow. Of course, this challenge exists not only for past clients but also for your communications with current clients.

The solution to organizing and automating customer relationship data is CRM software. It’s an increasingly critical tool for realtors.