CRM –or customer relationship management—software is among the fastest growing categories of business software—especially among small businesses.
So, what do small businesses use their CRMs for?
For lots of important things.
For improving sales processes; for automating marketing; for taking better care of existing customers and selling more to those existing customers; for improved collaboration and teamwork among salespeople and other employees; for gaining insights into the health of the business; for visualizing data and forecasting future sales and growth.
CRM software lets you more efficiently and effectively run and grow your business—it’s a core business software system.
In the past, CRM software was expensive and only really available to larger companies. Today, CRM software is leveling the playing field by giving small businesses the data and automation they need.