2 min read

You use your CRM for client development and service.  But did you know you can leverage your CRM to improve your search engine optimization (SEO) strategy?

It’s true. Your CRM software provides a lot of very useful information about your prospects and customers and their needs that can help you shape more effective search engine marketing campaigns.

Just consider all of the marketing and sales data that’s in your CRM–from prospect and client notes to lead scores to meeting notes.

And we all know how important SEO is today.  In terms of marketing priorities, it ranks only behind email.

CRM for SEO 19

Source: SearchEngineLand.com

From social media marketing to content guidance to keyword selection, the information collected in your CRM can guide you through the challenges faced with modern online marketing.

Identify Better Keywords with a CRM

Keyword identification tools offer you variations to consider when adopting an SEO strategy. The data in your CRM will help you identify keywords that might be effective.

The leads interface of your CRM will give you a lot of valuable information about how people are currently finding you.  Take a look at the sources of leads and the notes taken during the lead scoring process.  You might be surprised to discover motivations at the top of your funnel that you hadn’t thought of before.

Improve Your Reputation Management

Search engine optimization today involves brand and reputation management.   Not only can this directly help with Google’s organic positioning, but it can also help with conversion rates, which of course will boost revenue but also provide a secondary boost to your rankings.

In your CRM you’ve got a treasure trove of information that can help you solicit better reviews, testimonials, and other evidence that you’re the best at what you do.  Target the happiest customers in a thoughtful way and get those reviews online.

CRM for SEO 18

Source: Forbes.com

Track Blogger & Website Outreach

You build a network of relationships to expand your business. Those after-hours events with your local Chamber of Commerce are important to attend. That data ends up back in your CRM.

Within that data are third-party websites and bloggers that are relevant to your industry.  These are outreach opportunities for linking to your site and post guest content–and perhaps finding contributing writers for your site.

Create Relevant Content

Is your content relevant?   How do you know for sure?  One of the best ways to determine confidently what’s relevant to your audience is to simply review the conversations your team is having inside your CRM.

What are the questions they’re asking about your products or services?  These questions are great topics for content on your site.

What are the pain points that your products or services are actually solving?  Again, great topics for explanatory articles.

In fact, you can look through your CRM and find interesting or very successful customers and use them for specific content profile stories (with permission of course).