CRM, or customer relationship management software, has been one of the fastest growing categories of business software for several years and shows no signs of slowing down.
One of the primary reasons for CRM adoption has been that CRM gives a better return-on-investment than almost any other category of software. Businesses see investments in CRM turn into more revenue.
Two statistics make the case.
In 2014, Nucleus Research found that every $1 invested in CRM returned $8.71. And Trackvia found that CRM use increases productivity of salespeople by 41%. (Trackvia also found a 27% increase in customer retention for businesses using a CRM.)
So, why are so many businesses using CRM today, when ten years ago they weren’t? The main driver is simple: businesses see that those businesses who buy CRM — and use CRM — increase their sales.