There’s so much choice now in marketing routes. But familiar old email is still powerful and effective, especially when focused and done right.
Leave it out of your marketing mix at your own peril.
1. Relevant Emails Rock
Email automation–sending scheduled emails at designated moments in the customer relationship–is very effective. Automated emails average 70.5% higher open rates and 152% higher click-through rates than regular emails according the Epsilon Email Institute.
2. Really, Relevant Emails Rock
According to the Digital Marketing Association, over 75% of email ROI is generated by customer-specific campaigns as opposed to general campaigns send to everybody.