Analytics gives you insights into the key data of your business.  The Analytics interface is only visible to Users designated as Admins.  (If you have set a Roles hierarchy for your organization, Analytics will only be based on the data from Users whom you have access to.)

The Charts interface is made up of Panels containing KPIs or Charts.

Analytics LoTops CRM

 

Beneath the Charts interface are four Reports that each show different types of records: Deal Pipelines, Opportunities, Client Deals and Sales ReportReports allow you to generate specific lists of actual records based on different variables.  Each Report is customizable through various fields at the top of its reporting interface.