It’s an old truism that business is about people, but it is undeniably accurate. Customer relationships are at the heart of every business.
In fact, happy customers are probably more important to growing a successful business today than they were in the past. And that’s because customers of almost every business have more and easier access to competitors thanks to the internet.
Jeff Bezos, founder of Amazon, is famous for understanding this and therefore focusing intently on how happy his customers are:
“If there’s one reason we have done better than of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online, where word-of-mouth is so very, very powerful.”
So, if happy, strong customer relationships are key, what is your business doing to actively track and manage those relationships?
Marc Ostrofsky, successful entrepreneur and best-selling author, notes that big businesses invest heavily in CRM software to manage those relationships:
Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying process.
The good news is that today, even smaller businesses can afford the powerful advantages of CRM software. Take advantage of this powerful tool.