Your CRM allows you to organize, store and use your customer relationship information effectively.
For instance, if you meet a prospect that says she’s not interested right now, but very well could be in six months, don’t let this valuable information you earned go to waste. Enter it into your CRM and set a reminder to follow up in six months.
The work your sales team does is also valuable. If you have a sales rep that ultimately leaves your company, do you have all of the prospect and customer information you paid for that rep to develop? If it’s in your company CRM, that valuable data doesn’t just walk out the door.
And if you decide to sell your business eventually, having your data organized and up-to-date in your CRM will make your company more valuable and easier to sell.
CRM turns your business information into a business asset.