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The right CRM is a key tool in helping your business become more customer-centric, a major goal for businesses today.

Being customer-centric means actively prioritizing a good or great experience for valued customers — and putting in place systems to deliver and measure that experience.

If you want to be customer-focused, you need to have the data and insights to do it. There’s no way to change anything if you don’t know what’s happening.

Your CRM empowers you (and your team members) to see in detail how customer relationships and experiences are developing and growing from beginning to end. You can generate reports and see the data aggregated and also dive in to the details of particular interactions.

CRM software allows you to manage your relationships with your customers and take control of the experience they have doing business with you.