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CRM software is one of the most valuable tools out there for accelerating the growth of your business.  Unfortunately, too many businesses don’t take advantage of CRMs because of some commonly held–but erroneous–assumptions about CRM.

So, let’s take a look at 5 of the most common misbeliefs that get in the way of CRM success.

1. All CRM Systems Are Hard to Understand

This has certainly been true in the past (and certainly remains true with some CRM software).  But not all CRM is hard to understand or unnecessarily complicated.

For instance, our LoTops CRM software is designed to be easy to use.

2. CRM Systems Are Too Expensive

Again, like assumption #1, this used to be true across the board and is still true with many providers.

But, also like assumption #1, it’s no longer universally true.

One of the challenges here is that some CRM products that advertise as ‘free’ only give you quite limited access to features.  And by the time you upgrade to a ‘Pro’ plan to get the basic features you need, you’re paying a very high price.

At LoTops, we have one simple pricing plan with access to all features.

3. CRM Systems Require In-House Technical Expertise

If you were to implement an on-site CRM system for your business, then there is no denying the fact that this would be a significant undertaking. You would need to go through a configuration phase, perform testing, and manage ongoing updates.

The administrative work associated with these tasks would consume numerous resources for a small business.

Today’s cloud-based CRM systems are a different story. They offer the same (and often increased) capabilities while allowing you to avoid the technical challenges of an on-site installation.

As Laura Abrar notes in YFS Magazine, there are seven immediate gains associated with a move to cloud-based CRM systems.

“Employees can be trained quickly, and projects can be deployed and shared over the Internet,” she writes. “As a result, your budget is maximized in two major cost centers: IT labor and management.”

4. CRMs Are Just for Big Business

Again, this is another legacy assumption from a bygone era.  It’s certainly true that big businesses are almost universally using CRMs, but small businesses have been adopting CRMs at a very quick pace over the last ten years.

Far from being a tool reserved just for big business, today CRMs help small businesses even the playing field.

5. Technology is the Focus of a CRM System

Yes, CRM systems are technology tools.

But the focus of your CRM is not technology.  The focus is running your business better in the real world.

Tech isn’t the focus.  Business growth and improvement are the focus.