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Category: Blog

  Marketing information management (MIM) is a process that integrates the collection, analysis, and use of marketing data to make informed decisions about marketing activities. It is the practice of creating, collecting, managing and using marketing data to make informed decisions about marketing activities. MIM enables marketers to track customer interactions across channels and measure […]

When working on a project, you can take a variety of approaches to complete it. However, it is always best to set a course of action. Project managers often turn to specific models when sketching out their plans for completion.    Traditional project management models focus on five steps: initiation, planning, execution, monitoring, and completion. […]

If you remain confused about what a marketing manager does, do not be! This brief overview will make it clear Marketing Project Management involves using marketing campaigns and controlling these to complete projects.   A marketing project manager specializes in managing and completing campaigns and marketing projects, so they have the necessary expertise. Accordingly, they […]

Marketing agencies are businesses that specialize in helping companies to market their products and services. They can provide a range of services, from creating marketing plans to directing marketing campaigns. Some agencies also offer consulting services, such as helping companies develop their branding or creating targeted marketing campaigns.    Marketing agencies are often found in […]

Marketing agencies are responsible for creating and implementing their clients’ marketing plans. They often have a team of specialists who can help determine what products to sell to develop unique advertising campaigns. They also work with clients to track and analyze customer trends and advise how best to reach them.    Other than assessing a […]

In any business, effective marketing requires a coordinated effort from various departments. In a marketing agency, this coordination is done through project management. Project management can help a marketing agency achieve its goals more quickly and effectively when executed correctly. Here are six reasons why project management is so essential in a marketing agency:   […]