21 Top Podcasts for Entrepreneurs

Outside of just podcasts focused on entrepreneurship, podcasting in general has been skyrocketing in popularity. Podcasting has become one of the most widely used information-sharing mediums online. Source:   Source:   Source:   Marc Maron, who is a stand-up comedian and [...]

The Ideal Client Profile and Your CRM

Every business has an ideal client--a customer that is going to last a long time, be happy with your product or service, be happy to pay full price and on time for your product or service, be a pleasure to serve and be happy to speak well of your business. [...]

11 Best Practices for Closing a Sale

Whether you agree or disagree with him politically, Donald Trump offers some interesting advice about closing a sale in his book The Art of the Deal. One quote, in particular, stands out sharply. “My style of deal-making is quite simple and straightforward. I aim very high, and then I just keep [...]

13 Conversion Rate Optimization Best Practices

Conversion rate optimization best practices help you create more more leads and customers from your existing online traffic by more effectively driving those visitors to take desired actions. Conversion rate optimization should be an ongoing process of testing and refining while looking for incremental improvement. Source: By [...]

Avoid SEO Problems During Website Updates

There are 4 words that strike fear into the heart of any SEO marketer: “I’m changing my website.” That's because a website update creates the potential for SEO problems. Search engine optimization is based on the publishing of strategic content. When you make the decision to redesign a website, even [...]

11 Customer Service Principles Which Supercharge Your Business

Customer service principles form the backbone of every business. Providing excellent service must be part of your core mission. Of course, if you’re looking for inspiration to improve your customer service profile, then you’ll find plenty of quotes online. Source: “Just having satisfied customers isn’t good enough [...]

Hiring Interns: An Introductory Guide for Small Business

Hiring interns can create great opportunities for your business and the students involved. The need to have an innovative, talented, and experienced workforce provides this unique opportunity for businesses to create a mutually beneficial relationship. Each entity helps give the other a competitive edge in a properly structured program. An [...]

Grow Your Digital Marketing Agency with CRM

Marketing is two parts knowledge and experience and one-part talent. And the areas of talent and knowledge required for digital marketing today run a wide gamut: content writing, website coding, graphic art, and video production are all found in modern digital marketing agencies (DMAs). But growing your DMA goes beyond [...]

Growing Your Insurance Agency with CRM

Tommy McDonald, who serves as a Vice President with Marsh, Berry & Co. Inc., told Insurance Business America that there are 7 ways to grow your insurance agency from an organic perspective. “In our experience,” said McDonald, “understanding the metrics needed to produce predictable profitable organic growth is number one.” He points [...]

How to Raise Funds with Angel Investors

To raise funding from angel investors, you must know who angels are, where they invest, and if one might be interested in your company. An angel investor is someone with wealth that prefers to invest into small companies and startups. Source: Angel investors are smothered in ideas [...]