Using Your CRM for SEO

You use your CRM for client development and service.  But did you know you can leverage your CRM to improve your search engine optimization (SEO) strategy? It's true. Your CRM software provides a lot of very useful information about your prospects and customers and their needs that can help you shape [...]

How to Write a Formidable Follow-Up Email

Sales is (almost always) a process.  You can stop a deal before it starts if you fail to leave a positive first impression with a prospect.  If you fail to follow-up properly, you might still lose your customer. The follow-up sales email is a unique challenge. Mastering your follow-up sales [...]

The 21 Best Business Coaching Books

Even business coaches need some guidance from time to time.  In fact, the best business coaches readily acknowledge that they are life-long learners. Below, you'll find 21 amazing books offering insights on managerial leadership, executive coaching, general leadership and even insights on the nuts and bolts of marketing your coaching [...]

53 Important CRM Statistics

CRM statistics were first collected in the middle of the 1980s as the CRM market developed. Early CRM systems worked more like simple contact management software when compared to what we think of today as customer relationship management. It wouldn’t be until 1995 that a push towards sales force automation [...]

21 Top Podcasts for Entrepreneurs

Outside of just podcasts focused on entrepreneurship, podcasting in general has been skyrocketing in popularity. Podcasting has become one of the most widely used information-sharing mediums online. Source:   Source:   Source:   Marc Maron, who is a stand-up comedian and [...]

The Ideal Client Profile and Your CRM

Every business has an ideal client--a customer that is going to last a long time, be happy with your product or service, be happy to pay full price and on time for your product or service, be a pleasure to serve and be happy to speak well of your business. [...]

11 Best Practices for Closing a Sale

Whether you agree or disagree with him politically, Donald Trump offers some interesting advice about closing a sale in his book The Art of the Deal. One quote, in particular, stands out sharply. “My style of deal-making is quite simple and straightforward. I aim very high, and then I just keep [...]

13 Conversion Rate Optimization Best Practices

Conversion rate optimization best practices help you create more more leads and customers from your existing online traffic by more effectively driving those visitors to take desired actions. Conversion rate optimization should be an ongoing process of testing and refining while looking for incremental improvement. Source: By [...]

Avoid SEO Problems During Website Updates

There are 4 words that strike fear into the heart of any SEO marketer: “I’m changing my website.” That's because a website update creates the potential for SEO problems. Search engine optimization is based on the publishing of strategic content. When you make the decision to redesign a website, even [...]

11 Customer Service Principles Which Supercharge Your Business

Customer service principles form the backbone of every business. Providing excellent service must be part of your core mission. Of course, if you’re looking for inspiration to improve your customer service profile, then you’ll find plenty of quotes online. Source: “Just having satisfied customers isn’t good enough [...]